Blog / Industry News

03 Apr 2018

Company Profile : Syndian Natural Food Products

Many people battle to juggle family, social lives, work and/or studies, and the quality of the diet often declines due to time constraints. The popularity of ready-made meals has increased but most of these options are high in calories, additives and allergens. Fortunately there are companies providing healthy ready-meals that cater to people who want to make the healthiest choice and for those with allergies and special dietary requirements.

We interviewed Syndian Natural Food Products to find out what makes their products unique and how they help their customers to live a healthy lifestyle.

Where is Syndian Natural Food Products based, and how long has the business been going?

Syndian Natural Food Products is based in Mulgrave, NSW. Syndian has been in operation since 2000, growing steadily from its family roots.

Where did the idea for Syndian come from and how did you get it started?

The idea for Syndian started with an urge from the founder to contribute positively to the greater public by building a food manufacturing business that aimed to provide clean and healthy food products. With that in mind, easing the access to suitable food products for people with special dietary needs was a large motivator. The importance of providing clean foods for the community transcended and allowed the growth to what Syndian is today.

What is unique about the Syndian brand?

The main point is that Syndian provides natural and clean ingredients in their products. Another defining factor is that all products are also Vegan, Gluten Free, Soy Free, Kosher, Halal, and free of Palm Oil. In a changing time that is so accommodating for all differing dietary requirements, Syndian wants to ensure the availability and accessibility for all walks of life. Syndian is also committed to bring out the true flavours of the clean ingredients used, with the minimum processing concept in mind - that’s why we do not go through the flavour imitation path such as meat or cheese.

Why is it important to you that your ingredients are organic?

Syndian products are not certified organic; however we choose to work with organic ingredients when conditions permit. For example, our new Sausages are based primarily on organic pulses. Syndian is very eager to maintain 100% natural food products.

Syndian Natural Food Products contain no artificial flavours, preservatives or additives and have been through minimal processing. Why is this important to you and your customers?

From day one, our mission was to serve the community and make a positive contribution, which manifests itself with the ingredients that we use. We wanted to create a brand that is trusted by the public, and not have to look through magnifying glass nor a dictionary to understand the ingredients listed. It is always rewarding to see the look on people faces when they read the ingredients accompanied by a positive head shake - “I can actually understand”. We have received many phone calls and emails from the general public expressing their gratitude for making such natural, healthy and tasteful products.

How do you ensure that your products are 100% gluten-free?

First and foremost, our factory premises are entirely gluten free. No ingredient that contains or may contain gluten is permitted. In addition, we insist on receiving most of our ingredients in their agricultural form – for example any of the pulses, grains and produce. This is to prevent any risk of cross contamination by a third party. Thirdly, any processed ingredients that we purchase must be certified and checked by the supplier, such as our spices that are certified gluten-free. Finally, we conduct in-house testing on a random basis, as well as laboratory testing for gluten detection.

Which of the Syndian Natural Food Products are your “best-sellers” and what do you attribute this to?

Within our frozen range, they would be our Lentil Burgers, Vegie Boost Burgers, and our Curried Pumpkin Bites. We would attribute this to their ease of use, versatility, as well as flavour. Within our dip range this has to be our Hommus, Babaganoush, and Salsa, due to our homemade style of processing.

What other products do you sell?

We sell a wide range of ready-made frozen Burgers and Patties, as well as Bites. We have a new range of Veggie Sausages which are proving to be highly popular. Our readymade curries are a hit too. Our diverse range of dips is incredible and versatile, and pushes all the boundaries when it comes to sauces. Finally, we have Organic Olive Oil and Tahini.

Where can people find Syndian Natural Food Products?

You can find our products all over Australia, in your local green grocer, health food store and independents. Coles and Woolworths stock a small range of our frozen products. The best way to find your closest stockist is to contact us on (02) 4577 7551, info@syndian.com.au, or on Facebook.

Do you have any new developments in the pipeline that we can look forward to?

Yes, but unfortunately for commercial reasons we cannot divulge in that yet. Once timing is right we will announce that via our social media and website.